2 min read

Switching to Execution Mode

Switching to Execution Mode
Photo by Chris Barbalis / Unsplash

Happy New Year!!

2023 is here 🙂

Two weeks ago I wrote about how you should be setting goals for the new year and presented my goals as an example.

Now it's time to get out of that fun planning mindset and switch into the execution mindset.

Well, sort of...

I hinted about my plan for the fitness/health goals I set, but I never mentioned how I plan to achieve my solopreneur ones. I am going to do that now.


I decided to build in public, and I am going to share my experience here hoping we will both be able to learn from it.

To the point: on the business side I have two ideas for projects that I will be launching, plus two fallback plans if the first two fail.

The ideas:

  • built a SaaS in public - Zerokie
  • start a weekly newsletter (not this blog) - name TBD 🤷🏻‍♂️

Stretch goals/plan B :

  • start a DTC e-commerce
  • start a software development agency


Have you ever heard of Zerokie?

I started working on Zerokie at the end of 2020. Then I joined Facebook. While negotiating the recruiter assured me that they were open to the possibility of letting me work on side projects, then after I joined they told me to stop. That's when it became strikingly clear to me that I cannot work for a company that doesn't allow me to work on side projects, I need it to stay sane. But that's another story, and I have written about that here.

Long story short: I am going to launch Zerokie this year. It'll be a full rewrite of the codebase, and plan on launching by March 25th.

Keep me accountable, please.

The Newsletter

Honestly, I might suck at it but I enjoy writing (and in my defence I am a pretty decent writer in Italian).

Writing a weekly newsletter is not a terribly time consuming activity as long as you write about something that you are familiar with, because you can cut down on the time it takes to do research.

I work in Web3 & crypto, I follow the news related to the industry daily because of my that, so writing about it in a weekly digest newsletter is a no brainer. And in a way it transforms a cost centre into profit centre.

The name?

I have no idea.

I am terrible at naming things. My commitment: launch by next Sunday (January 8th).

Progress Tracker

I need to find a better solution to track progress, but for now this will do. I will post an updated version of this tracker with every post I publish.

That's it for now. I know this post wasn't particularly entertaining or informative, but I needed to publish this to set the stage for what's to come.

See you next week!